Full, gorgeous and beautifully shaped lashes are a great way to augment your features, whether you prefer loads of definition or just want a simple, natural, slightly amped-up look. And, the best way to achieve this, of course, is with the best mascara in India.
However, finding the mascara is a very personal thing because there are many elements involved in selecting one and they differ from person to person. You need to consider – the shape of your eyes, the look you want to achieve, the quality of your lashes, the mascara formula you want, the colour you’re looking for and the type of applicator you prefer, among other things.
There are mascaras designed to curl and give some definition to lashes or separate and lengthen them. There are curved & straight applicators, water-proof & smudge-proof formulas and lasting, lash-coating ones.
The best mascara in India are also available in a range of colours. Black is most commonly used shade. However, a rich chocolate brown shade can be delicate and seductive, a deep purple one compliments most eye colours, and a glitter mascara works best with a smoky eye look.
So, how to find the best mascara for you? Scroll down to read more.
Best Selling Mascara In India 2024
Below, our experts have curated a handpicked list of the best mascara in India. They were selected after trying and testing dozens of different brands and reading a ton of expert reviews. Whether you want volume, length, curl, or all three, you can be sure to find exactly what you need in our top 10 best mascara in India picks.
| S. No. | Best Mascara In India | Price |
| 1. | Maybelline New York Hypercurl Washable Mascara Washable (Black) | Rs. 299 |
| 2. | MARS Ultra Curl Long Lasting Mascara (Jet black) | Rs. 179 |
| 3. | Swiss Beauty Mascara (Black) | Rs. 236 |
| 4. | Faces Canada Magneteyes Dramatic Volumizing Mascara (Black) | Rs. 299 |
| 5. | Blue Heaven Extreme Length Mascara (Black) | Rs. 125 |
| 6. | Colorbar Duo Mascara (Carbon Black) | Rs. 337 |
| 7. | Lotus Herbals Maxlash Botanical Mascara (Black) | Rs. 228 |
| 8. | SUGAR Cosmetics Uptown Curl Lengthening Mascara (Black Beauty) | Rs. 474 |
| 9. | SoulTree Ayurvedic Mascara (Brown) | Rs. 950 |
| 10. | L’Oreal Paris Volume Million Lashes Washable Mascara (Black) | Rs. 890 |
📌Also Read: Best eyeliners in India
10 Best Mascaras Available In India
1. Maybelline mascara – Maybelline New York Hypercurl Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 9.2ml
- Washable
- Wax coating & special bristles
- Gives 75% curled effect with a thick pad
- Lasts 3 times longer with the 18-hour formula
- Comes with a unique anti-clump applicator brush
- Ophthalmologist tested
- Suitable to wear with contact lenses
- Suitable for wearing all day
- Coats every lash from root to tip in a single flick
Why we love this mascara?
For beautifying your eyes, Maybelline has brought out their Hypercurl Mascara Washable in black colour. This mascara stays on the eyes for as long as eighteen hours, so one doesn’t have to worry about re-doing their makeup every few hours. Being washable, this mascara is soft on the eyelashes making sure there isn’t any loss of hair strands.
It helps in keeping the eye lashes strong and intact, which can be a cause for concern with most mascaras. Mascara which are not gentle on eyes, cause a loss of hair strands, making the eyelash lose their density. Maybelline Hypercurl Mascara gives a satisfactory result in terms of creating density.
2. Lakme mascara – Lakme Eyeconic Lash Curling Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 9ml
- Gives volume to your lashes every day
- Light and easy to remove
- Smart curl brush
- Comes with D-Panthenol Moisturizer
- Moisturizer keeps lashes smooth
- For intensely curled lashes
- For enhanced lashes that compliment any eye makeup look
Why we love this mascara?
The Lakmé Eyeconic Curling Mascara is unique mascara that’s lets you play with dramatic eye looks, by giving you intensely curled lashes. The smart curl brush allows smooth strokes for perfectly curled lashes. The lightweight mascara with D-Panthenol keeps lashes smooth.
The Lakme Eyeconic Curling Mascara is available in two intense shades to add instant drama. You can use The Lakme Eyeconic Curling Mascara every day for enhanced lashes that complement any eye make-up look.
3. Loreal mascara – L’Oreal Paris Volume Million Lashes Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 10.7ml
- Washable
- Easy application with millionizing brush
- Avoids clumpimg of the lashes
- Gives a fanned-out lash effect
- Suitable for sensitive eyes and contact lenses
Why we love this mascara?
Add definition, volume and length to your lashes with Voluminous Million Lashes mascara by L’Oreal Paris India. The millionizer brush gives a fanned out lash-effect and coats your lashes evenly.
The in-built wiper removes excess mascara which avoids clumping of the eyelashes. Voluminous Million Lashes glides on smoothly, and lasts all day, while thickening and separating every lash for a clump-free, smudge-free look.
4. Hypoallergenic mascara – COVERGIRL LashBlast Volume Hypoallergenic Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 13.1 ml
- Hypoallergenic mascara
- Give full and voluminous lashes
- Patent-pending brush is designed to max out each and every lash
- Leaves you with the ultimate big-lash look
- 200% more volume, zero clumps
Why we love this mascara?
Get full and voluminous lashes with Lash Blast’s patented volume-boosting hypoallergenic mascara formula and patent-pending brush. The applicator is designed to max out each and every lash leaving you with the ultimate big-lash look with ten times more volume instantly.
5. Mac mascara – MAC Upward Lash Mascara
Key Features of this mascara
- Colour: Upwardblack
- Quantity: 12g
- Ophthalmologist tested
- Safe for contact lens wearers
- Fragrance-free
- Volumizing
- Curling
- Lifting
- Non-clumping
- Flake-proof and smudge-proof
Why we love this mascara?
Upward lash alters reality by turning your lashes into total shape-shifters, creating high-rise levels of volume, length and curl in seconds. The secret lies in the molded brush with a hollow center that retains a large reservoir of mascara for instant loading onto fringe.
At the same time, its mini shape reaches the base of even the littlest lash in a single stroke, pushing to most horizontal hairs up from the roots for aerial-view eyes.
6. Faces Canada mascara – Faces Canada Magneteyes Dramatic Volumizing Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 9.5 ml
- Reflects attractive and glamorous eyes
- Stays long
- Easy to remove
- Gives rich volume to the eye lashes
- Thickens, lengthens and defines the eye lashes
- Coats lashes individually for false lash look
- No clumping
- Long lasting
- Single stroke, smooth application
Why we love this mascara?
A volumizing mascara that adds drama to your eyes! The FACES Magneteyes Dramatic Volumizing Mascara creates bold lashes, fully coating the lashes from root to tip for an endless intense and dramatic look. The soft brush ensures volumised, luscious lashes that stays smudge-proof all day long.
7. Blue Heaven mascara – Blue Heaven Walk Free Green Pack Mascara
Key Features of this mascara
- Quantity: 12ml
- Item Form: Liquid
- Color: Black
- Water proof
- Gives your eyes a perfect look with length and volume
- Base to tip curl
- Visible lift
- Long wearing results
- Balled tipped applicator that’s perfect for detailing corners
Why we love this mascara?
Walk Free Mascara is a smudge proof, long lasting mascara that adds length and volume to your lashes from the base to the tip, making them beautiful and glamorous.
8. Waterproof mascara – Maybelline New York Hypercurl Waterproof Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 9.2ml
- Waterproof
- Wax coating & special bristles to reach the lash line up to the tip
- Gives 75% curled effect with a thick pad
- Lasts 3 times longer with the 18-hour formula
- Unique anti-clump applicator separates each lash while curling them
- Avoids the clumpy, messy effect
- Ophthalmologist tested
- Suitable to wear with contact lenses
- Suitable for wearing all day
- Coats every lash from root to tip in a single flick
Why we love this mascara?
The Hypercurl formula in the mascara works to achieve a dual effect: it instantly builds 3 times the volume in your lashes and helps curl them, giving you thick, curly lashes that look ultra glam. The product also has a special curl-lock formula that defines and locks in the curliness of your lashes for up to 18 hours.
Maybelline Hypercurl Waterproof Mascara comes with a unique anti-clump applicator brush that separates each lash while curling them, avoiding the clumpy, messy effect that can ruin your entire look. It is waterproof, which increases the staying power, so you get beautiful lashes which stay that way for the better part of the day.
9. Lotus mascara – Lotus Herbals Maxlash Botanical Mascara
Key Features of this mascara
- Quantity: 4g
- Intensive color pay off
- Creates well defined thick lashes with extra volume
- Power packed with natural ingredients
- Instant cooling effect on eye lashes
- Suitable for sensitive eyes
- Water proof and smudge proof
- Comes with a unique brush that separates thin & thick lashes to coat completely
- Fragrance free
- Delicate on sensitive eyes
- Contains natural extracts of witch hazel that nourish & protect eyes
Why we love this mascara?
Lotus Herbals Maxlash Botanical Mascara is a water-proof, volume-building mascara that protects your eyelashes and makes it appear intriguingly fuller. It comes along with a unique brush so that smaller and thinner eyelashes are not left out.
10. Yves Saint Laurent mascara – Yves Saint Laurent Volume Effect Faux Cils Waterproof Luxurious Mascara
Key Features of this mascara
- Colour: Charcoal Black
- Quantity: 0.2 Ounce
- With a waterproof, long-wearing formula
- Offers 24-hour hold
- Contains four polymers that form a flake-free coat
- Adheres well to the surface of lash
- Formulated with Pro-Vitamin B to reinforce, condition & soften lashes
- A slim inversed-spiral applicator optimizes lash volume with precision
- Creates an intense dramatic false-lash look in a single stroke
- Free of parabens, sulfates, petrochemicals, phthalates, GMOs & triclosan
Why we love this mascara?
Achieve longer, plusher, more defined lashes than ever with this iconic mascara. The non-drying formula is enriched with B5 pro-vitamin, which conditions lashes leaving them looking instantly thicker while strengthening over time.
The nylon fiber brush delivers a perfect amount of formula without smudging or flaking, coating lashes from root to tip to build luscious volume.
11. Better Than Sex mascara – TOO Faced Better Than Sex Mascara
Key Features of this mascara
- Colour: Black
- Quantity: 0.27 oz
- Smudge-proof, all day wear
- Thickens, lengthens, and curls after just one coat
- Creates full, defined and stretched lashes in one coat
- Film-forming polymers lock curl in place
- Acacia Senegal Tree Extract sets volume
- Hourglass-shaped brush helps coat every lash
- Peptides condition lashes
- Vegan friendly
- Cruelty free
Why we love this mascara?
TOO Faced Better Than Sex Mascara is an intensely black voluptuous volume mascara for the sexiest, defined, multidimensional lashes possible. Inspired by the curves of a woman’s body, the hourglass-shaped brush is designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula.
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.
12. Blue mascara – Deborah Milano Love My Lashes Volume Mascara
Key Features of this mascara
- Colour: Blue
- Quantity: 13ml
- Imparts amazingly thick lashes and superb definition
- Enriched with perfectly round silica micro-spheres that cling evenly to lashes
- Thickens lashes from root to tip
- Creates the appearance of instantly voluptuous lashes
- Flexible film-forming polymers wrap right around the lashes
- Creates tight micro-cylinders of color
- Hydra-lash DH complex saturates lashes
- Enhances suppleness and hydration
- Lashes feel lastingly comfortable
- Ingeniously designed wand releases just the right amount of product
- Delivers absolute volume and impressive definition
- Fragrance free
- Ophthalmologist tested
Why we love this mascara?
Deborah Milano Love My lashes Volume imparts amazingly thick lashes and superb definition. The volumising formula is enriched with perfectly round silica microspheres that cling evenly to lashes and thicken them from root to tip, creating the appearance of instantly voluptuous lashes.
Flexible film-forming polymers wrap right around the lashes, creating tight micro-cylinders of colour. Hydra-Lash DH Complex saturates lashes, enhancing suppleness and hydration, so lashes feel lastingly comfortable. The ingeniously designed wand releases just the right amount of product to deliver absolute volume and impressive definition.
13. Revlon mascara – Revlon Volume + Length Magnified Mascara
Key Features of this mascara
- Colour: Blackest Black
- Quantity: 8.5ml
- High shine black fiber formula
- Amplifies volume and length
- Builds up lashes from roots to tips
- Comes with a square brush designed to anchor formula onto the lashes
- Delivers intense volume and length
Why we love this mascara?
This trans-formative mascara makes a big thing out of ordinary lashes, with maximum volume and unbelievable length. Revlon Volume + Length Magnified is formulated with a high shine black fiber formula that provides amplified volume and length.
14. Transparent mascara – Deborah Milano Love My Lashes Mascara
Key Features of this mascara
- Colour: Transparent
- Quantity: 9ml
- Clear mascara enriched with hydra-lash DH complex
- Keeps lashes supple and well hydrated all day long
- Tames the eyebrows and gives lashes & brows superb definition
- Ideal for a natural look
- Ophthalmologist tested
Why we love this mascara?
This clear mascara is formulated to comb and protect the lashes and eyebrows. Its special hydrating complex formula nourishes and strengthens the lash fibers, keeping them moisturized, lustrous and flexible.
It is also enriched with film-forming polymers that keep lashes naturally curled all day long. The brilliantly designed wand defines and combs lashes and brows for a lovely natural effect.
15. Colorbar mascara – Colorbar Zoom and Whoosh Mascara
Key Features of this mascara
- Colour: Black Sin
- Quantity: 9ml
- Two in one mascara
- Creates lashes that are naturally defined or instantly combed
- Easy to use
- Dual-wiper with richest black imaginable with each stroke
- Crease-proof
- Water-resistant
- Delivers intense volume and length without flaking or bleeding
- Smudge-proof and transfer-resistant
- Suitable for those with sensitive eyes and contact lenses
- Dermatologically and ophthalmologically tested
- Free of parabens, mineral oils and formaldehydes
- Cruelty-free
Why we love this mascara?
By using Colorbar’s Zoom and Whoosh Mascara, you can go from everyday natural to intense drama in one swipe. Its conditioning formula coats each lash with a rich black color and a lot of love.
Mascara Buying Guide – How to choose the best mascara?
To choose the best mascara, you don’t only have to consider the effect you want to achieve. To be sure that you have purchased a make-up product that meets your needs, you must also take into account the type of eyelashes on which you will apply and the formula with which it is made. In addition, the applicator can also make a difference.
1. Type of eyelashes
The eyelashes are not all the same, they differ in thickness, shape and length.
- A lengthening mascara is perfect for those with short and thin eyelashes, because it creates greater curving play.
- A volumizing effect mascara is suitable for those who want to make their eyes more intense and deeper, because it can make them look thicker.
- A curling mascara is ideal for those with irregular eyelashes, that need to be addressed and defined.
2. Formula
Generally, mascaras are based on wax or resin, with the addition of colored pigments and oils. What changes is the percentage in which these ingredients are present. A good compromise can be mascaras enriched with natural ingredients such as glycerin or oils, which moisturize the lashes and make them softer and thicker. In particular, mascara with natural formula are suitable for those who wear contact lenses or particularly delicate eyes.
3. Shape of the applicator
The brush is made of bristles that are impregnated with color and used transfer it to the lashes. Usually, the applicator is straight, like a brush. In some cases, however, it may be useful to have a curved one. The curved brush is used to shape the lashes, giving them a more natural, less rigid shape. Less common, but still useful, is the hourglass brush, which helps to lengthen and volumize in one go.
4. Material
The material of which the bristles are composed also needs to be considered. In general, most of the applicators are equipped with synthetic fiber bristles. However, applicators equipped with rubber or silicone bristles are also very popular since this particular material is able to collect more product and is also very soft.
5. Colour
The most classic mascara colour is, of course, black. This color is certainly the most used, not only for its ability to give intensity and depth to the look, but also because, it is suitable for practically all types of eye colors.
Another popular alternative is gray mascara, which is much appreciated by those who believe that the black color excessively loads the look and makes it too heavy.
However, it can be fun to vary your look with a little color as well. The shades of brown, for example, are recommended for those with blue and green eyes or for those with blond or very light hair.
Shades of purple and blue not only enhance blue and green eyes, but are also suitable for hazel, brown or very dark eyes. Green tone mascaras not only complement green eyes, but are also suitable for hazel, dark brown or black eyes.
How is mascara applied?
Before proceeding with the application of mascara it is essential to use a good eyelash curler. Although it is a highly appreciated beauty tool, especially for those with short and slightly curved eyelashes, there are still many women who do not know how to use it correctly.
In reality it is simpler than it might seem. Just place it on the lash line and close the ends gently for a few seconds.
Applying a mascara is very simple. Just concentrate for a few seconds. Regardless of the type of mascara purchased, the procedure is always the same. For a better application, we recommend starting from the bottom. The first thing to do, therefore, is to position the brush in alignment of the lash line with the eyelid. At this point, you need to spread the mascara from the bottom up, proceeding in a crisscross.
Already with a single pass, the effect will be visible and the gaze will be more intense. However, based on the result you want to get, you can decide to do two or three passes. Be careful, however, not to harden the lashes too much. This could lead to an unnatural result.
Most women use the mascara applicator only horizontally to distribute the product over the entire length of the lashes. However, there is a small trick to give more definition to the eye, and it is to distribute the product vertically also. This will not only ensure that even the smallest and most hidden eyelashes are evenly coloured, but also remove any excess mascara. In this way you can comb the lashes individually and create the effect you want.
Frequently Asked Questions About Mascaras
1. How to remove mascara smudges?
To remove any mascara smudges, dab the stain with paper or a cotton pad without rubbing the area and, to remove any residues, use a cotton swab soaked in cleansing milk or micellar water.
2. How to get rid of clumps of mascara?
Some mascaras characterized by a very dense formula can create annoying lumps during application. To remove them without ruining the make-up, you can use a clean brush or an eyelash comb. Try to intervene promptly before the mascara dries, so as to remove lumps easily and separate the lashes to perfection.
3. How long does mascara last?
Mascara is a make-up product for eyes. For this reason, special attention must be paid to its conservation, especially if you wear contact lenses. Once the product is opened, it is recommended not to use it for more than three months.
4. Why is waterproof mascara not suitable for daily use?
Since a waterproof mascara is completely free of water, special substances such as polyethylene, resins and carnauba wax are added to its composition. They allow the mascara to last longer and resist water.
Precisely by virtue of its formulation, waterproof mascara is very heavy and, therefore, it is not suitable for daily use. Plus, being more difficult to remove, it requires more rubbing which, in the long run, can damage the eyelashes and make them more fragile.
5. How to remove waterproof mascara?
Being a water-resistant product, removing any residue of waterproof mascara can be really difficult. To remove it, you need to either use a make-up remover or a natural remedy, such as olive oil or coconut oil.
Pour a few drops of the make-up remover on a make-up remover pad and place it over the closed eye. Gently massage the eyelid towards the lashes without rubbing to avoid irritation. If lumps remain, use a cotton swab dipped in make-up remover and pass it over the residues to remove them completely.
6. How to dilute mascara?
It may so happen that your mascara dries or stiffens after some time. To bring it back to life, you can leave the bottle in a water bath for a few minutes, without submerging it up to the cap. It is absolutely not recommended to dilute it with water, as it could result in the proliferation of bacteria that would undermine the health of the eyes.
Another very effective way to dilute mascara is to add a few drops of eye drops or olive oil to the cosmetic and mix everything with the brush.
7. How to understand if a mascara has expired?
Apart from checking the expire date, there are two other methods to check if a mascara has expired. Smell the contents of the bottle and if you perceive a pungent or very pungent smell, the oils contained are almost certainly spoiled.
Another method is to take a small amount of product with the bottle brush and place it on your index finger and rub it with your thumb. If you notice small lumps and a little compact consistency, it is better to replace the cosmetic with a new one.
Conclusion
Our top pick for the best mascara in India is Maybelline New York Hypercurl Mascara. This washable mascara gives a 75% curled effect and lasts three times longer with the 18-hour formula.
This brings us to the end of our article. In developing this list, we chose the mascara for a wide variety of use cases and preferences, to help you find the best mascara in India for your specific needs and budget.
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